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Why conservationists should heed Pokémon

Children know more about Pokémon than common wildlife

Balmford and colleagues surveyed 109 United Kingdom (UK) primary schoolchildren (ages 4 to 11) to investigate their knowledge of natural and non-natural objects. Each child was shown a set of 20 flashcards

Citation

Balmford, A., Clegg, L, Coulson, T., Taylor, J, (2002). Why conservationists should heed Pokémon. Science, 295, 2367.

DOI

http://dx.doi.org/10.1126/science.295.5564.2367b

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