Why conservationists should heed Pokémon
Children know more about Pokémon than common wildlife
Balmford and colleagues surveyed 109 United Kingdom (UK) primary schoolchildren (ages 4 to 11) to investigate their knowledge of natural and non-natural objects. Each child was shown a set of 20 flashcards
Citation
Balmford, A., Clegg, L, Coulson, T., Taylor, J, (2002). Why conservationists should heed Pokémon. Science, 295,